Art vs. Commerce

My friend (and old boss) Seth Resler posted a meditation on art and commerce yesterday, and it inspired me to sit down and write for the first time since...gosh, February? Really? Anyway, here's a quote:

The trick, of course, is to play tons of Nickelback, but make people think you’re playing Radiohead a lot more than you really are. So you “image” yourself with Radiohead by finding excuses to say their name without playing their music. Contests and specialty features are a great way to do this. I was the king of this kind of smoke and mirrors. During my time at BRU, the playlist was all Green Day, Linkin Park and the Chili Peppers, but the contests were all about Deathcab for Cutie, Modest Mouse and the Dropkick Murphys. Few people fake indie cred as well as I do.

And this never bothered me, because I knew that the only reason people would ever be able to hear the cool indie bands was because I played mass-appeal bands like Nickelback. Nickelback records pay the bills. And while the true music lovers may hate the band, they fail to realize that without Nickelback, their favorite bands would never get any airplay at all.

[Read the whole thing here.]

So, I got all fired up and started to leave a comment. And it just kinda went for a while. So, I figured, since I haven't posted on my own bloviation centerg for a million years, why not take this opportunity to inch Marvin Gaye down the page a bit? So then I was all like:

Hey Seth,

In spite of myself, I agree with a lot of what you're saying here. Especially the bit about the Nickelbacks of the world indirectly making life easier for the indie band du jour. I don't think Radiohead a very good example because I'd argue they're propelled by a loyal mainstream fanbase that they accumulated long before Kid A, and that if Sr. Kroeger ever wrote a song as crunchy, gritty, or mainstream-sensible as "Creep," a lot of his detractors would just shut the fuck up and find something else to gripe about. But still, a rising tide lifts all boats and all that. I'm with you.

But I have to be picayune for a moment and take issue with what I know isn't your main point: I wouldn't be so quick to pat myself on the back for faking indie cred on the radio. That's only good enough when there's absolutely no alternative, and it breeds resentment more than loyalty. Anyone who cares about indie cred can see right through the smoke and mirrors, and will gladly "make the switch" (remember that shit?) if something more authentic comes along.

These days, I don't know a single person who really cares about indie cred that turns the radio on and listens to anything other than news, sports, or public radio. "Faking" it has chased all but the Luddites (and there aren't many indie-craving Luddites around) away from terrestrial music radio broadcast, to either their iPods, or the plethora of narrowcast options available to them via the Internet that cater more directly to their tastes.

Now, As you said, that's a pretty small fraction of the population, and I do know plenty of people who still listen to the radio. They like Nickelback. They like American Idol, too. But they don't like fake indie cred either, albeit for different reasons. To them, it's just an inconvenience. They reach for the dial when a band they don't know comes on and it doesn't sound like a hit in the first 5 seconds.

I guess what I'm surprised to find myself arguing is that faking indie cred has already cost radio one small subset of listeners, and is chafing at another, larger one. Maybe, from the radio station's perspective, it's time to cut the act, stop trying to be everything to everyone, and just play exactly what brings the ratings.

Did I really just write that?

Coldplay: "We're rich, beyotch!"

The growing consensus in the music business these days is that the money is now in touring, and that recorded music will continue to lose value. Big shots like NIN and Radiohead are giving away whole albums for free, and a number of notable other are dipping toes into the same pool...a track at a time. Coldplay, for example, gave away "Violet Hill" from their upcoming Viva La Vida for a week. It's pretty good.

But if the money's in touring, then why is Coldplay also giving away every single ticket to their upcoming shows at Madison Square Garden (click here) and Brixton Academy (click here)? Simple. Because they're rich.

Radiohead get into the remix game...charge for "stems"

In honor of this week's release of "Nude" as a single, Radiohead are making the "stems" (drums, vocals, guitar, bass, strings/fx/misc.) available for your remixing pleasure. But...you have to buy them. All five of them. From iTunes. In iTunes Plus format. What, no FLAC?

Anyway, once you've purchased the song stems, you're free to remix it as you please, and you can create a widget for your Facebook or MySpace page to encourage your friends to vote for your remix. Popular ones end up here, where they awkwardly load forever and don't play, because Radiohead apparently hasn't learned their lesson yet about bandwidth. Ah well.

Radiohead does something rad

Didn't I call this? I totally called this.

inrainbows.com

I kinda called this.

If I were a record company executive, I would not be sleeping so well tonight. But I'm not, and I just paid exactly 1 pence (plus 45 other pence) for the new Radiohead record. I'll sleep very well indeed.

Hey Radiohead: You can't possibly beat 'em. So join 'em.

So the new Radiohead record is done. What's exciting about this isn't that they used a choir of kids for something probably creepy. Or that the album will almost definitely be fucking awesome. Ok, I guess those two things are kinda exciting too.

But what's really exciting to me is that the band is currently without record label. Their EMI commitment is up. From the Paste article linked above:

"We just had a meeting about that today," said Greenwood on September 7. "We’re very relieved to have finished recording, now we have to decide what we should do with it."

Radiohead completed its six-album contract with EMI with 2003’s Hail to the Thief and is currently unsigned. Can anyone say bidding war?

Well Paste, I'm sure there are plenty of willing bidders. But I'll tell you what would really kick the ass of the music industry. What would and reach more ears and eyes than any record company's marketing team could ever dream to reach.

GIVE THE RECORD AWAY.

Thom & Co. don't need the record revenue. They'll make a king's ransom on the tour even if the record is nothing but a 48 minute fart. And they should go even further than Prince did. Distribute it online: torrents and zip files. Give the downloader his choice: mp3, flac, wav, or ogg. And release it now, right after announcing it, like Steve Jobs does.

And sure, still sell a physical disc if you really want to. Plenty of people will pay for the souvenir artwork, which Radiohead has always done right.

Basically, make it available to people the way they're going to get it anyway. If they want to buy it from a record store, encourage that. But if they want to torrent it (and let's face it, they're going to torrent it if they want to), encourage that too.

Hey! Nigel! Leave those kids alone!

Colin Greenwood and Nigel Godrich took a page from Pink Floyd's book (and so many others) when they went on a field trip in March to the Matrix Music School to record something with a 30 or so kids that will presumably end up on the next Radiohead album. A bunch more pictures at the school's website.

Stereogum likes OK Computer...a lot.

Stereogum just announced the completion of the previously unannounced OK X: A Tribute to OK Computer. Basically, when Stereogum says "Jump," bands ask "how high?" And when Stereogum says "cover Radiohead to commemorate the 10th anniversary of OK Computer," bands say "OK! (heh.)"

The compilation is, of course, a free download and cool from start to finish. Go to Stereogum for the whole deal, but here are direct links to the covers of my two OK Computer favorites:

The Twilight Sad - Climbing Up The Walls
My Brightest Diamond - Lucky

Wonder if any record label folks are panicking that a blog managed to do such a good job putting something like this together, and is now giving it away for free, no strings attached. Wonder if this makes anyone rethink their business model.